ROLLING USA DEALER RESOURCES

This page provides dealerships participating in Rolling USA campaigns with essential information, assets, and resources to effectively execute campaigns, engage customers, and drive traffic to the dealership.

Please bookmark this page. We will update it weekly with new keywords, and regularly with new support resources, best-practices and guides.

Support

Ticketed support is available at help@mightyloud.com. Let us know how we can help!

The Basics

You will receive posters, digital assets, 200 vouchers and in-dealer premiums for giveaway. Use these assets to draw customer traffic to your store, encouraging customers to register for their chance to win not only your in-dealer prizes, but also the Global Prizes. Customers can increase their odds of winning by returning to the store repeatedly throughout the campaign, learning and submitting keywords and checking-in to increase their odds of winning.

  • Click for a printable version.

    WEEK ONE - EXPIRES EOD 05/14

    These keywords only grant entries towards the global prizes. If you want to use the Dealer Promo Tool to giveaway in-dealer premiums, you need to create and attach your own keywords. If you do, you can also attach them to the global prizes and you don't need to use the above keywords at all if you choose not to.

    • April 3: Rolling Laconia Begins

    • April 25: One-Day Laconia Trip Giveaway

    • May 14: Rolling Laconia Ends

    • May 27: SPIFF Entries Due

  • Rolling Laconia Poster: Click here to access the PDF File.

    Digital assets on AMP: click here to access.

    Front Line Staff Engagement Playbook: click here to access.


  • Click here to submit a winner     for the Sturgis wristbands.

    Click here to download certificates for Sturgis Wristband Winners.

    Click here to submit a winner for the H-D Museum tickets.

    Click here to download certificates for Museum Pass Winners.

  • Survey links for the Rolling Laconia Spiff Contests: (Due May 27)

    Rolling Laconia Team Member Contest Entry

    Rolling Laconia Marketing Contest Entry

    The Rolling Laconia SPIFF Contest! Compete for cash prizes up to $1,000 in two categories:

    Team Member Contest – Top Staff Keyword Redemptions

    • 1st Place – $1,000

    • 2nd Place – $500

    • 3rd Place – $250

    Ensure each team member has a staff keyword.

    Marketing Contest

    Win $1,000 for a fun, creative campaign driving engagement and registrations.

    Submit:

    • Brief campaign description (max 250 words)

    • At least 3 high-quality photos showcasing your display, events, and team participation

    The deadline to submit your entries is May 27, 2026.

    Official SPIFF Rules

  • Suggested tags: #rollinglaconia, #rollingusa, #jessejamesdupree

    Accounts to tag:

    Rolling USA:(FB)(IG)
    Jesse James Dupree: (FB)(IG)

  • GRAND PRIZE

    1. 2026 Harley-Davidson® Pan America 1250 Limited motorcycle

    *10 qualifiers will be selected for each grand prize motorcycle drawing. Each qualifier will receive one $1500 Visa® or American Express® Prepaid Card cash gift card, and three night’s stay at a Laconia, NH-area hotel during Laconia Motorcycle Week for Live Grand Prize Event for the nights of June 18, 19, and 20, 2026

    RUNNER-UP PRIZE

    1. $5000 Visa® or American Express® Prepaid Card cash gift card

    TRIP GIVEAWAY PRIZE

    1. A three night stay at a Laconia, NH-area hotel during Laconia Motorcycle Week, for the nights of June 18, 19, and 20 2026, $1500 Visa® or American Express® Prepaid Card cash gift card, branded Jesse James Dupree chainsaw, ″Get Ready to Rally″ Harley-Davidson dealership store credit for $1000, and a three-day EagleRider motorcycle rental during Laconia Motorcycle Week for the days of June 18, 19, and 20, 2026

    MOUNTAIN MUSIC FESTIVAL PRIZE

    1. Pair of VIP tickets to The Mountain Music Festival in Gatlinburg, TN on Aug 21 - 23, 2026, meet & greet with Jackyl, Jesse James Dupree autographed Dean Rolling USA guitar

  • Each participating dealer will receive the following prizes to give away to its customers during the campaign:

    1. 5 Rolling USA swag bags

    2. A Rolling USA branded Dean guitar

    3. A pair of wristbands granting camping/concert access at the Full Throttle Saloon's Pappy Hoel Campground during the 2026 Sturgis Motorcycle Rally

    4. A pair of tickets to tour the Harley-Davidson Museum

    We recommend using the Dealer Promo Tool to give these items away. Contests are already built for these items. All you need to do is create and attach your own keywords to each Contest.

  • Share photos/videos of dealer-level prize winners on your dealership's social media. 

    Tag us on FB and IG and consider using the Collaborator feature on FB/IG to increase visibility.

    Hashtags: #rollinglaconia #rollingusa #jessejamesdupree #pappyhoelcampground #harleydavidson #sturgis2026

    By following these guidelines, your dealership's post may be featured on our Rolling USA socials!

  • Create and save a report of your keyword redemptions.

    Add your own keywords to a Rolling USA campaign.

    How to save and pin a report to your dashboard.

    Select a winner for your contests.

  • Click here to download the Front-Line Staff Engagement Playbook

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