Click for a printable version.

WEEK ONE - EXPIRES EOD 05/14

1. 1903

2. 1903

3. 1903

These keywords only grant entries towards the global prizes. If you want to use the Dealer Promo Tool to giveaway in-dealer premiums, you need to create and attach your own keywords. If you do, you can also attach them to the global prizes and you don't need to use the above keywords at all if you choose not to.

• May 26 Sturgis - MKE: PHASE ONE Activation Session - Click here to register

• May 28 Sturgis - MKE: PHASE ONE Activation Session - Click here to register

• June 1: Rolling Sturgis - MKE Begins

• June 24 Sturgis - MKE: PHASE TWO Activation Session - Click here to register

• June 27: One-Day Sturgis Trip Giveaway

• June 30: Phase One ends - Phase Two begins

• July 25: One-Day Milwaukee Trip Giveaway

• July 31: Rolling Sturgis - MKE Ends

• Aug 13: Sturgis Live Grand Prize Event

• Aug 31: SPIFF Entries Due

Rolling Laconia Poster: Click here to access the PDF File.

Digital assets on AMP: click here to access.

Front Line Staff Engagement Playbook: click here to access.

Click here to submit a winner for the Sturgis wristbands.

Click here to download certificates for Sturgis Wristband Winners.

Click here to submit a winner for the H-D Museum tickets.

Click here to download certificates for Museum Pass Winners.

Survey links for the Rolling Laconia Spiff Contests: (Due May 27)

Rolling Laconia Team Member Contest Entry

Rolling Laconia Marketing Contest Entry

The Rolling Laconia SPIFF Contest! Compete for cash prizes up to $1,000 in four categories:

Top Staff Keyword Redemptions in First 10 Days

$500 to the team member with the most Staff Keyword Redemptions in the First 10 Days of Rolling Laconia!

Ensure each team member has a staff keyword.

Top Registrations

The Dealership with the most Registrations for Rolling Laconia will win $500 for a pizza party!

Team Member Contest – Top Staff Keyword Redemptions Overall

• 1st Place – $1,000

• 2nd Place – $500

• 3rd Place – $250

Ensure each team member has a staff keyword.

Marketing Contest

Win $1,000 for a fun, creative campaign driving engagement and registrations.

Submit:

• Brief campaign description (max 250 words)

• At least 3 high-quality photos showcasing your display, events, and team participation

The deadline to submit your entries is May 27, 2026.

Official SPIFF Rules

Click here for the Rolling Laconia Social Media Companion

Home Stretch 2: (Tall) (Wide)

Home Stretch 1: (Tall) (Wide)

Short Blast 1: (Tall) (Wide)

Dealer Premiums 2: (Tall) (Wide)

Dealer Premiums 1: (Tall) (Wide)

One-Day Giveaway 2: (Tall) (Wide)

One-Day Giveaway 1: (Tall) (Wide)

Halfway 2: (Tall) (Wide)

Halfway 1: (Tall) (Wide)

Mountain Music Fest 2: (Tall) (Wide)

Mountain Music Fest 1: (Tall) (Wide)

Short (30sec) Launch: (Tall) (Wide)

Long (1min) Launch: (Tall) (Wide)

Suggested tags: #rollinglaconia, #rollingusa, #jessejamesdupree

Accounts to tag: @demerbox, @rolling_usa, @harley-davidson, @pappyhoelcampground

Rolling USA:(FB)(IG)
Jesse James Dupree: (FB)(IG)

GRAND PRIZE

1. 2026 Harley-Davidson® Pan America 1250 Limited motorcycle

*10 qualifiers will be selected for each grand prize motorcycle drawing. Each qualifier will receive one $1500 Visa® or American Express® Prepaid Card cash gift card, and three night’s stay at a Laconia, NH-area hotel during Laconia Motorcycle Week for Live Grand Prize Event for the nights of June 18, 19, and 20, 2026

RUNNER-UP PRIZE

1. $5000 Visa® or American Express® Prepaid Card cash gift card

TRIP GIVEAWAY PRIZE

1. A three night stay at a Laconia, NH-area hotel during Laconia Motorcycle Week, for the nights of June 18, 19, and 20 2026, $1500 Visa® or American Express® Prepaid Card cash gift card, branded Jesse James Dupree chainsaw, ″Get Ready to Rally″ Harley-Davidson dealership store credit for $1000, and a three-day EagleRider motorcycle rental during Laconia Motorcycle Week for the days of June 18, 19, and 20, 2026

MOUNTAIN MUSIC FESTIVAL PRIZE

1. Pair of VIP tickets to The Mountain Music Festival in Gatlinburg, TN on Aug 21 - 23, 2026, meet & greet with Jackyl, Jesse James Dupree autographed Dean Rolling USA guitar

Each participating dealer will receive the following prizes to give away to its customers during the campaign:

1. 5 Rolling USA swag bags

2. A Rolling USA branded DemerBox

3. A pair of wristbands granting camping/concert access at the Full Throttle Saloon's Pappy Hoel Campground during the 2026 Sturgis Motorcycle Rally

4. A pair of tickets to tour the Harley-Davidson Museum

We recommend using the Dealer Promo Tool to give these items away. Contests are already built for these items. All you need to do is create and attach your own keywords to each Contest.

Share photos/videos of dealer-level prize winners on your dealership's social media. 

Tag us on FB and IG and consider using the Collaborator feature on FB/IG to increase visibility.

Hashtags: #rollinglaconia #rollingusa #jessejamesdupree #pappyhoelcampground #harleydavidson #sturgis2026

By following these guidelines, your dealership's post may be featured on our Rolling USA socials!

Create and save a report of your keyword redemptions.

Add your own keywords to a Rolling USA campaign.

How to save and pin a report to your dashboard.

Select a winner for your contests.

Create a Bike Night Effort with Keywords

LRC Reporting and Accessing Validator QR Codes

Create a One-Day Giveaway

Create a Month Long Sweepstakes with Multiple Contests and Keywords

Click here to download the Front-Line Staff Engagement Playbook