ROLLING USA DEALER RESOURCES

This page provides dealerships participating in Rolling USA campaigns with essential information, assets, and resources to effectively execute campaigns, engage customers, and drive traffic to the dealership.

Please bookmark this page. We will update it weekly with new keywords, and regularly with new support resources, best-practices and guides.

Support

Ticketed support is available at help@mightyloud.com. Let us know how we can help!

The Basics

You will receive posters, digital assets, 200 vouchers and in-dealer premiums for giveaway. Use these assets to draw customer traffic to your store, encouraging customers to register for their chance to win not only your in-dealer prizes, but also the Global Prizes. Customers can increase their odds of winning by returning to the store repeatedly throughout the campaign, learning and submitting keywords and checking-in to increase their odds of winning.

  • Click for a printable version.

    WEEK ONE

    These keywords only grant entries towards the global prizes. If you want to use the Dealer Promo Tool to giveaway in-dealer premiums, you need to create and attach your own keywords. If you do, you can also attach them to the global prizes and you don't need to use the above keywords at all if you choose not to.

  • Rolling Sturgis to Milwaukee Poster: Click here to access the PDF File.

    Digital assets on AMP: click here to access.

    Front Line Staff Engagement Playbook: click here to access.


  • Click here to submit a winner for the Sturgis wristbands.

    Click here to download certificates for Sturgis Wristband Winners.

    Click here to submit a winner for the H-D Museum tickets.

    Click here to download certificates for Museum Pass Winners.

  • Survey links for the Rolling Sturgis to Milwaukee Spiff Contests: (Due July 31)

    Rolling Sturgis to Milwaukee First 10 Days Team Member Contest Entry

    Rolling Sturgis to Milwaukee Team Member Contest Entry

    Rolling Sturgis to Milwaukee Marketing Contest Entry

    The Rolling Sturgis to Milwaukee SPIFF Contest! Compete for cash prizes up to $1,000 in four categories:

    Top Staff Keyword Redemptions in First 10 Days

    $500 to the team member with the most Staff Keyword Redemptions in the First 10 Days of Rolling Sturgis to Milwaukee!

    Ensure each team member has a staff keyword.

    Top Registrations

    The Dealership with the most Registrations for Rolling Sturgis to Milwaukee will win $500 for a pizza party!

    Team Member Contest – Top Staff Keyword Redemptions Overall

    • 1st Place – $1,000

    • 2nd Place – $500

    • 3rd Place – $250

    Ensure each team member has a staff keyword.

    Marketing Contest

    Win $1,000 for a fun, creative campaign driving engagement and registrations.

    Submit:

    • Brief campaign description (max 250 words)

    • At least 3 high-quality photos showcasing your display, events, and team participation

    The deadline to submit your entries is July 31, 2026.

    Official SPIFF Rules

  • Click here for the Rolling Sturgis to Milwaukee Social Media Companion

    Suggested tags: #rollingsturgis, #rollingmilwaukee, #rollingsturgistomilwaukee #rollingusa, #jessejamesdupree

    Accounts to tag: @rolling_usa, @harley-davidson, @pappyhoelcampground

    Rolling USA: (FB)(IG)
    Jesse James Dupree: (FB)(IG)

  • GRAND PRIZE - Sturgis

    1. 2026 Harley-Davidson® CVO Street Glide Limited motorcycle in Electric Coast

    *10 qualifiers will be selected for each grand prize motorcycle drawing. Each qualifier will receive one $1500 Visa® or American Express® Prepaid Card cash gift card, and three night’s stay at the Pappy Hoel Campground’s Full Throttle Saloon during the Sturgis Motorcycle Rally for the nights of August 13, 14, 15 2026

    RUNNER-UP PRIZE - Sturgis

    1. $5000 Visa® or American Express® Prepaid Card cash gift card

    STURGIS TRIP GIVEAWAY PRIZE

    1. A three night stay at the Pappy Hoel Campground’s Full Throttle Saloon during the Sturgis Motorcycle Rally for the nights of August 13, 14, 15 2026, $1500 Visa® or American Express® Prepaid Card cash gift card, branded Jesse James Dupree chainsaw, ″Get Ready to Rally″ Harley-Davidson dealership store credit for $1000, and a three-day EagleRider motorcycle rental during Sturgis Motorcycle Rally for the days of August 13, 14, 15 2026

    GRAND PRIZE - Milwaukee

    1. 2026 Harley-Davidson® Road Glide Limited motorcycle in Purple Abyss

    *10 qualifiers will be selected for each grand prize motorcycle drawing. Each qualifier will receive one $1500 Visa® or American Express® Prepaid Card cash gift card, and three night’s stay at a Milwaukee, WI-area hotel during The Ride Home event for the nights of September 3, 4, 5 2026

    RUNNER-UP PRIZE - Milwaukee

    1. $5000 Visa® or American Express® Prepaid Card cash gift card

    MILWAUKEE TRIP GIVEAWAY PRIZE

    1. A three night stay at a Milwaukee, WI-area hotel during The Ride Home event for the nights of September 3, 4, 5 2026, $1500 Visa® or American Express® Prepaid Card cash gift card, branded Jesse James Dupree chainsaw, ″Get Ready to Rally″ Harley-Davidson dealership store credit for $1000, three-day EagleRider motorcycle rental during The Ride Home event for the days of September 3, 4, 5 2026

    FOUR CORNERS RALLY PRIZE

    1. A Four night stay at the Sky Ute Casino in Ignacio, CO during the Four Corners Rally, for the nights of September 3, 4, 5, 6 2026, two APEX all-access tickets, granting access to La Plata County Fairgrounds and Events Center between September 3 and September 6, 2026; the Four Corners Rodeo on September 4, 2026; Four Corners Flat Track Races on September 5, 2026; and the Sons of Speed Vintage Races on September 6, 2026, and a Four Corners Rally Merch Package for two people

    SMOKY MOUNTAIN BIKE WEEK PRIZE

    1. Eight night stay at a Knoxville, TN-area hotel during Smoky Mountain Bike Week, for the nights of September 26, 27, 28, 29, 30, October 1, 2, and 3, 2026, $500 cash gift card, Smoky Mountain Bike Week swag bag

    MOUNTAIN MUSIC FESTIVAL PRIZE

    1. Pair of VIP tickets to The Mountain Music Festival in Gatlinburg, TN on Aug 21 - 23, 2026, meet & greet with Jackyl

  • Each participating dealer will receive the following prizes to give away to its customers during the campaign:

    1. 6 Rolling USA swag bags

    2. A Rolling USA branded Dean Guitar

    3. A Bertello Pizza Oven

    4. A pair of wristbands granting camping/concert access at the Full Throttle Saloon's Pappy Hoel Campground during the 2026 Sturgis Motorcycle Rally

    5. A pair of of wristbands granting camping/concert access at the Full Throttle Saloon's Pappy Hoel Campground during the 2027 Sturgis Motorcycle Rally

    6. TWO pairs of tickets to tour the Harley-Davidson Museum

    We recommend using the Dealer Promo Tool to give these items away. Contests are already built for these items. All you need to do is create and attach your own keywords to each Contest.

  • Share photos/videos of dealer-level prize winners on your dealership's social media. 

    Tag us on FB and IG and consider using the Collaborator feature on FB/IG to increase visibility.

    Hashtags: #rollingsturgis #rollingmilwaukee #rollingsturgistomilwaukee #rollingusa #jessejamesdupree #pappyhoelcampground #harleydavidson #sturgis2026

    By following these guidelines, your dealership's post may be featured on our Rolling USA socials!

  • Create and save a report of your keyword redemptions.

    Add your own keywords to a Rolling USA campaign.

    How to save and pin a report to your dashboard.

    Select a winner for your contests.

    Create a Bike Night Effort with Keywords

    LRC Reporting and Accessing Validator QR Codes

    Create a One-Day Giveaway

    Create a Month Long Sweepstakes with Multiple Contests and Keywords

    Create Staff Keywords and Run a Report to See Redemption Totals

  • Click here to download the Front-Line Staff Engagement Playbook

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